Abstract
Mainstream economics is based on the following assumptions: 1. Homo
economicus is motivated by self-interest in economic activities; 2. The main
actors in the market are enterprises and households; 3. The main goal of an
enterprise is always and only to maximize profit. Contemporary literature
indicates, however, that over time, these assumptions have been challenged.
In addition, the neoclassical economics theory alleged that there seems to
be a lack of ethical and cultural aspects. The aim of this paper is to identify
what determines setting objectives that go beyond profit maximization.
Organizational culture, which largely depends on the owners and top
managers, is a key determinant. M. Noga confirms that organizational culture
is an element that determines the growth and development of enterprises.
This subject is important both from the scientific and practical point of view.
We are witnessing in the economy that there is a shortage of knowledge about
the cultural context in managing and how to measure social welfare, which is
insufficiently taking into account the qualitative elements of socio-economic
development. The study defines organizational culture as well as noneconomic
activities. Then dimensions of culture are characterized, especially
taking into account the characteristics that contribute to undertaking noneconomic
activities. The paper contains the results of empirical research,
which verify the theoretical assumptions and confirm the diversity of the
objectives set by contemporary enterprises.